POWELL PERALTA

*

POWELL PERALTA *

Santa Barbara, California

Founded 1978

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17 skateboards in collection

Overview

Founded in 1978 by product designer George Powell and professional skateboarder Stacy Peralta, Powell Peralta combined technical development, team building, graphic identity and filmmaking with unusual precision. Its Bones Brigade brought together many of the defining skateboarders of the 1980s, while the artwork of Vernon Courtlandt Johnson—better known as VCJ—gave riders enduring symbols drawn from tattoo-like skeletons, animals, and reptiles with a mythic vibe.

Powell Peralta’s videos did more than promote its team and products. They carried new tricks, personalities and places into homes and small towns far beyond California, allowing skateboarders to study movements they might otherwise never have seen. For an entire generation, videos including The Bones Brigade Video Show, Future Primitive, The Search for Animal Chin, Public Domain and Ban This became part entertainment, part instruction and part invitation.

Through its equipment, graphics and carefully constructed team identity, Powell Peralta helped define how skateboarding looked, moved and imagined itself during the 1980s.

TEAM MODEL

1987 

BUG (bonite)

STEVE CABALLERO

1987 

Dragon & Bats(bonite)

PER WELINDER

1987 

Nordic Skull (bonite)

PER WELINDER  1988Nordic Skull (Street model)

PER WELINDER‍ ‍

1988

Nordic Skull (Street model)

TOMMY GUERRERO

1988  

Dagger

 STEVE CABALLERO

 1988

Dragon & Bats

TONY HAWK

1988 

Iron Cross

LANCE MOUNTAIN

1988

Future Primitive

RAY BARBEE

1989

Ragdoll

TONY HAWK

1989 

Claw

MIKE MCGILL

1989

Skull & Snake

LANCE MOUNTAIN

1989 

Family

MIKE VALLELY

1989 

Elephant

FRANKIE HILL

1990 

Ear

BUCKY LASEK

1990 

Stadium

MIKE MCGILL

1991

Sea Snake

LANCE MOUNTAIN

1991 

Doughboy  II

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