SANTA CRUZ

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SANTA CRUZ *

Santa Cruz, California

Founded 1973

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12 skateboards in collection

Overview

Founded in Santa Cruz, California, in 1973, Santa Cruz Skateboards grew out of NHS, the company established by Richard Novak, Doug Haut and Jay Shuirman. It became one of skateboarding’s longest-running manufacturers, producing influential decks, wheels, videos and team identities across several generations of the culture.

Santa Cruz developed an especially recognizable visual language through artist and art director Jim Phillips and the artists associated with Phillips Studios. Rider graphics such as the Salba Witch Doctor, Jeff Kendall End of the World and Corey O’Brien Reaper joined company symbols such as the Screaming Hand to create a strange, colorful illustrated world around the brand. Its magazine advertisements extended that identity through grotesque humor, exaggerated color and imagery designed to be nearly impossible to overlook.

Videos including Wheels of Fire, Streets on Fire and Speed Freaks carried Santa Cruz’s riders and personality far beyond California. Together, the company’s boards, graphics, advertisements and films helped establish a version of skateboarding that could be aggressive, humorous, imaginative and open to many different kinds of skaters.

STEVE OLSON  1982  Special Edition

STEVE OLSON

1982  

Special Edition

TEAM  1986  (Used)S.E. Mechanical Fish 

TEAM

1986

S.E. “Mechanical Fish”

TEAM  1986Terrorist

TEAM‍ ‍

1986

Terrorist

KEITH MEEK

1986

SLASHER foam model

STEVE ALBA  1987  Witchdoctor

STEVE ALBA  

1987  

Witchdoctor

JEFF GROSSO  1987Toybox

JEFF GROSSO

1987

Toybox

TEAM  

1989  

Street Creep

TEAM  

1990 

Logos

COREY O’BRIEN  1990Purgatory

COREY O’BRIEN

1990

Purgatory

ROB ROSKOPP  1990 Target Eye

ROB ROSKOPP

1990 

Target Eye

ERIC DRESSEN  

1991

Tribal

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